Citizen Eco-Drive Weekender Garrison Field Watch, Stainless Steel with Olive Green Nylon Strap, Black Dial (Model: BU2055-16E)

Since its founding in 1930, CITIZEN has cultivated a multicultural mindset that fosters excellence and creativity. The brand name itself conveys a deep respect for craftsmanship, making it familiar to citizens worldwide. As a "citizen" of the global community, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its products.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to a watch's final assembly. This artisan's approach to watchmaking is based on pushing the boundaries of technology and leveraging experience to explore new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation as early as 1976, leading to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered, eliminating the need to ever replace batteries. This allowed citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," remains a constant motivation to merge cutting-edge technology with the perfection of design. This, in turn, inspires people to strive to be their best at any time.

Reflecting this philosophy, CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy, titled "Better Starts Now." This simple belief is that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. CITIZEN believes that "better" and "now" are both infinite, and there is always a next "better" and a new "now" in which to pursue improvement.

To help communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represents the "Better Starts Now" philosophy.

The Citizen Chandler, featured in this product, is a men's luxury timepiece that embodies CITIZEN's technical advancements and sporty style. With a black ion-plated stainless steel case, dark green Cordura® strap, and black dial, the watch offers a rugged look and comfortable fit. It features analog day/date and 12/24-hour time, as well as CITIZEN's Eco-Drive technology, which powers the watch using any light source without the need for a battery. The timepiece is water-resistant to 100 meters and backed by a 5-year limited warranty, making it a durable and reliable companion for the modern citizen.

product information: