Citizen Eco-Drive Weekender Garrison Field Watch for Men

Since its establishment in 1930, CITIZEN has fostered a multicultural mindset that encourages excellence and creativity. The brand name itself conveys a deep respect for craftsmanship and is recognized as familiar by citizens worldwide. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft, a mission it takes seriously while welcoming the future.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to the final assembly of a watch. This artisan's approach to watchmaking is based on pushing the boundaries of technology and leveraging experience to explore new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation as early as 1976, leading to the launch of the acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation revolutionized the way watches could be powered, eliminating the need to replace batteries and making it accessible to citizens of virtually every country.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, inspiring people to strive for their best at all times.

CITIZEN's new campaign, "Better Starts Now," in collaboration with Wieden+Kennedy, reflects the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start. CITIZEN believes that "better" and "now" are both infinite, with always a next "better" and a new "now" to pursue improvement. To communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent its Better Starts Now philosophy.

The CITIZEN Chandler timepiece exemplifies the brand's dedication to technical advancements and sporty style. This men's luxury watch features a black ion-plated stainless steel case, an olive green Cordura strap, and a black dial. It offers 12/24-hour time, analog day/date, luminous hands and markers, and a mineral crystal. Powered by CITIZEN's Eco-Drive technology, the watch is sustainably powered by any light and never requires a battery. With 100 meters of water resistance and a 5-year limited warranty, the Chandler provides a rugged yet comfortable fit, inspired by military timepieces.

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